Budweiser: The Largest Local Brewery?
I’m wondering if Budweiser is reading the C|O research. In its newest ad, “Do you know where your beer is brewed,” the brewer tells the story of Budweiser as a beer brewed in local communities—hitting on our finding that 58% of consumers believe national brands can be considered local when local sources are used for …
If the Third Time’s the Charm, Imagine How Exciting Number Four Must Be
For the fourth year in a row, Charleston|Orwig has been named one of the top places to work in Wisconsin. This year the agency ranked 8th of 70 in our category. The rankings, published by the Milwaukee Journal Sentinel, were based on ratings by employees of their own employers in surveys gathered from tens of thousands of …
Are Corporations Truly Socially Responsible?
When I mention to people outside of my professional network what I do for a living—helping companies develop and communicate efforts in the area of sustainability and corporate social responsibility—I often get that familiar scoffing noise. You know the one, the noise of cynicism and disbelief. I do understand their skepticism, however. In an age …
Keep an Eye on the Next Big Thing, Your Company’s Reputation Will Feel It
There’s a lot of brainstorming that happens within our walls. Whether it’s putting together a pitch for a new client, brainstorming new ideas for an existing one, or cultivating ways to keep our internal culture fresh, we’re constantly thinking, creating and concepting. Advertisers, marketers and communicators are perpetually trying to find a new way to …